THE ONLINE SHOPPING TOWN Fashion at Your Fingertips
We11Done is a contemporary South Korean fashion brand that has gained international recognition for its cutting-edge designs and unique approach to streetwear. With a foundation deeply rooted in South Korea’s flourishing fashion scene, We11Done has become synonymous with oversized silhouettes, avant-garde aesthetics, and a fusion of high fashion with casual street style. This article will explore the brand’s history, signature styles, collaborations, and the reasons behind its rise to global prominence.
Table of Contents
- Introduction to We11Done
- The History and Evolution of We11Done
- Signature Designs and Aesthetic
- We11Done’s Contribution to the Fashion Industry
- The Rise of K-Fashion and We11Done’s Global Impact
- Popular Collections and Items
- Collaborations and Celebrity Endorsements
- Sustainability and Ethical Practices
- Where to Buy We11Done Clothing
- Conclusion
Introduction to We11Done
Founded in 2015, We11Done is part of the Seoul-based concept store, Rare Market, co-founded by Dami Kwon and Jessica Jung. The name “We11Done” stems from the phrase “well done,” symbolizing the brand’s mission to create high-quality, well-executed fashion pieces. Over the years, We11Done has established itself as a powerhouse in the fashion industry, transcending borders and reaching the wardrobes of fashion enthusiasts worldwide.
We11Done offers a range of items, including hoodies, t-shirts, jackets, pants, and accessories, with its pieces often featuring bold silhouettes, unique textures, and modern details. This fusion of contemporary aesthetics and urban casual wear has garnered attention from both fashion critics and celebrities alike.
The History and Evolution of We11Done
The Concept Behind We11Done
We11Done began as an extension of the Rare Market, a boutique that introduced high-end international fashion brands to South Korean customers. This success prompted Dami Kwon and Jessica Jung to create their own in-house label, blending the best of international trends with local Korean sensibilities.
The brand initially catered to fashion-forward millennials in Seoul, but quickly caught the attention of global fashion icons. We11Done’s designs combine South Korea’s innovative approach to fashion with the sophistication of global trends. The founders, who are known for their distinctive street style, injected their personal fashion tastes into the brand, creating a style that blends youth culture with luxury fashion.
International Growth
While We11Done started as a local Korean brand, it expanded rapidly into the global fashion scene. The brand’s growth can be attributed to several factors, including the rise of K-fashion and the visibility provided by social media platforms like Instagram. We11Done’s pieces have been spotted on international celebrities, making the brand a global sensation.
We11Done’s collections have since been featured at major fashion weeks in cities such as Paris, solidifying its position as a global contemporary fashion brand.
Signature Designs and Aesthetic
We11Done is celebrated for its ability to marry avant-garde aesthetics with streetwear. The brand’s collections often feature oversized silhouettes, exaggerated proportions, and minimalistic designs. Here are some of the key elements that define We11Done’s aesthetic:
Oversized Silhouettes
One of the most recognizable elements of We11Done’s design is its oversized fit. From bulky coats to baggy trousers and oversized hoodies, the brand has mastered the art of playing with proportions. This trend not only creates a sense of luxury but also represents the blending of high fashion with everyday comfort.
Monochromatic Palettes
We11Done often favors monochromatic color schemes, particularly in shades of black, white, and neutral tones. These muted palettes allow the intricate design elements, such as texture and shape, to take center stage.
Minimalism with a Twist
While We11Done’s designs can be simple at first glance, a closer look reveals a sophisticated attention to detail. The brand incorporates unexpected elements such as asymmetric cuts, bold graphic prints, and intricate layering techniques.
Play on Proportions
We11Done’s playful approach to proportions sets it apart from other streetwear brands. The brand often experiments with elongated sleeves, oversized collars, and voluminous trousers, creating a striking balance between exaggerated and sleek silhouettes.
We11Done’s Contribution to the Fashion Industry
We11Done has made a significant impact on the global fashion landscape, contributing to the rise of K-fashion and the popularization of oversized silhouettes in contemporary streetwear. Here’s a closer look at the brand’s contributions:
Defining Modern Streetwear
By blending high fashion with streetwear, We11Done has redefined modern streetwear. Its collections offer a mix of casual and chic, appealing to both fashion-forward youth and the luxury fashion market.
Expanding the K-Fashion Movement
We11Done is at the forefront of the K-fashion movement, which has taken the world by storm in recent years. As South Korea’s fashion scene gains global attention, We11Done has become a key player in showcasing the innovative, boundary-pushing designs that the country is known for.
Influencing Global Trends
The oversized, minimalist aesthetic popularized by We11Done has influenced countless other designers and brands. We11Done has set a new standard for contemporary streetwear, with its unique blend of comfort, luxury, and avant-garde design.
The Rise of K-Fashion and We11Done’s Global Impact
The Popularity of South Korean Fashion
In the past decade, South Korea has emerged as a global hub for fashion innovation. South Korean designers, brands, and influencers have captured the attention of the international fashion scene, with We11Done playing a significant role in this movement.
The K-fashion phenomenon has been propelled by the global popularity of K-pop, Korean cinema, and South Korean street style. As Korean pop culture continues to influence global trends, fashion brands like We11Done are helping to define what it means to be a part of this new wave of contemporary fashion.
International Collaborations and Expansion
We11Done’s rapid rise to fame has been bolstered by international collaborations and partnerships. The brand has worked with a variety of global retailers and has gained traction through online platforms like SSENSE and Farfetch.
Popular Collections and Items
We11Done has produced several iconic collections and items that have become staples for fashion enthusiasts. Some of the most popular items include:
We11Done Hoodies
We11Done’s hoodies are some of the brand’s most sought-after pieces. These oversized, minimalistic garments feature subtle branding and sleek designs, making them ideal for both casual wear and high-fashion ensembles.
We11Done Blazers and Outerwear
The brand’s blazers and outerwear are known for their oversized cuts and attention to detail. These pieces often feature exaggerated shoulders, long lengths, and monochromatic tones, providing a chic yet modern twist on traditional outerwear.
We11Done T-shirts
We11Done t-shirts have become a must-have for fashion enthusiasts due to their simple yet sophisticated designs. With bold logos, unique cuts, and premium fabrics, these shirts stand out as luxurious streetwear staples.
Collaborations and Celebrity Endorsements
We11Done has collaborated with a variety of high-profile celebrities, further cementing its place in the fashion world. Celebrities like G-Dragon, Kendall Jenner, and Hailey Bieber have been spotted wearing We11Done, bringing even more visibility to the brand.
Celebrity Influence
The influence of celebrities, particularly within the K-pop scene, has been a major factor in We11Done’s success. The brand’s association with iconic figures in pop culture has helped it reach a wider audience, allowing it to expand globally.
Sustainability and Ethical Practices
As sustainability becomes an increasingly important aspect of the fashion industry, many brands are working to adopt more ethical practices. We11Done has started to explore ways to implement more sustainable methods in its production processes, though it is still an area of development for the brand.
Materials and Production
We11Done uses high-quality materials for its collections, ensuring that its garments are durable and long-lasting. The brand is working towards minimizing waste and adopting more environmentally-friendly materials.
Where to Buy We11Done Clothing
We11Done’s collections can be found in both physical stores and online platforms. Some of the best places to shop for We11Done include:
- SSENSE: A popular online retailer that carries We11Done’s latest collections.
- Farfetch: Another global platform where customers can find exclusive We11Done items.
- Rare Market: The original Seoul-based concept store founded by We11Done’s creators.
In addition to these platforms, We11Done clothing is often available at high-end department stores and boutique fashion retailers around the world.
Conclusion
We11Done has solidified its place as a global fashion brand with its unique blend of oversized silhouettes, minimalistic designs, and avant-garde aesthetics. The brand’s ability to merge South Korea’s innovative fashion sense with international trends has earned it a loyal following among fashion enthusiasts and celebrities alike. With continued expansion and a growing presence in the global fashion scene, We11Done is poised to remain a significant player in contemporary streetwear for years to come.
By staying true to its roots while pushing the boundaries of modern fashion, We11Done has not only redefined streetwear but also contributed to the rise of South Korean fashion on the global stage. Whether you’re a fan of oversized hoodies, tailored outerwear, or minimalist t-shirts, We11Done offers something for everyone looking to elevate their wardrobe with a touch of high-fashion street style.
